The menu engineering matrix below plots each dish on margin vs popularity. Stars (top-right) are your profit engines — protect them. Puzzles (top-left) have great margins but need more visibility. Plowhorses (bottom-right) drive volume but eat margin — recipe compliance fixes these. Dogs should be reviewed or removed.
Beef Rendang (38% actual FC — review) Lamb Shank Masala (44% FC — review)
🐄 Plowhorses — Low Margin, High Vol
Char Kuey Teow (32% FC) Mee Goreng Mamak (29% FC — fix beef portion) Prawn Pad Thai (31% FC)
All Dishes — Performance Table
Dish
Qty Sold
Revenue
FC%
Contribution/Cover
Classification
Hainanese Chicken Rice
2,847
RM 51,246
25.3%
RM 13.45
Star
Nasi Lemak Ayam Goreng
2,312
RM 50,864
26.0%
RM 16.28
Star
Char Kuey Teow
1,688
RM 32,072
31.6%
RM 13.00
Plowhorse
Mee Goreng Mamak
1,541
RM 24,656
28.9%
RM 11.37
Plowhorse
Crab Fried Rice
892
RM 32,112
26.1%
RM 26.59
Puzzle ↑
Pandan Coconut Chicken
841
RM 21,866
21.2%
RM 20.49
Puzzle ↑
Prawn Pad Thai
774
RM 21,672
30.4%
RM 19.49
Plowhorse
Grilled Salmon
612
RM 27,540
38.9%
RM 27.48
Puzzle — fix FC
Beef Rendang
421
RM 13,472
38.1% ⚠
RM 19.79
Dog — fix FC
Cendol
2,104
RM 19,988
26.8%
RM 6.95
Star
Teh Tarik
3,841
RM 22,662
14.9%
RM 5.02
Star
Iced Mango Lassi
624
RM 7,488
28.0%
RM 8.64
Puzzle ↑
Pandan Layer Cake
892
RM 12,488
28.1%
RM 10.43
Plowhorse
▲
APEX Daypart Intelligence
Peak covers are 12–2pm and 7–9pm every day. Wednesday and Thursday lunch is consistently your weakest. Friday–Sunday dinner is at capacity. The 3–6pm dead zone across all outlets is an opportunity — this is when GrabFood flash promotions would have maximum impact on incremental revenue with no additional fixed cost.
Revenue Heatmap — Hourly by Day
Chain Total · Darker = Higher Revenue
Low
HighHover cell for revenue detail
Revenue by Meal Period
Average Covers by Hour
Chain avg
Revenue by Channel
This Week
Channel Breakdown
🍽
Dine-In
1,844 avg covers/day · Avg RM 44.80/cover
RM 257,880
62% of revenue
🛍
Takeaway
420 avg orders/day · No commission
RM 50,150
12% of revenue
📱
GrabFood
Commission: 16% = RM 10,610 this week
RM 87,540
21% · RM 13,990 commissions
🛵
FoodPanda
Commission: 18% = RM 3,780 this week
RM 20,900
5% · RM 3,762 commissions
GrabFood vs Direct Channel — 12 Week Trend
Commission cost growing
APEX CHANNEL INSIGHT
You are paying RM 17,752/week (RM 924,000/year) in aggregator commissions. A direct ordering channel with a 10% loyalty discount would cost ~RM 5,400/week in discounts — a net saving of RM 12,350/week. The discount is the customer's reason to order direct; the saving is yours.
Void Transactions
9
3× chain avg at Mont Kiara
Discount Value
RM 4,840
1.16% of gross revenue
Refunds
RM 820
4 transactions · normal
Void Transactions — This Week
3 flagged
Date/Time
Outlet
Transaction ID
Void Amount
Items Voided
Reason
Cashier
Flag
Tue 19:42
Mont Kiara
TXN-88421
RM 142.50
Beef Rendang ×3, Teh Tarik ×3
No reason entered
Cashier ID 004
Investigate
Wed 13:18
Mont Kiara
TXN-89204
RM 118.00
Crab Fried Rice ×2, Cendol ×4
No reason entered
Cashier ID 004
Same cashier
Wed 20:05
Mont Kiara
TXN-89481
RM 96.00
Lamb Shank Masala ×1, Set D Combo ×2
Customer changed mind
Cashier ID 007
Watch
Mon 12:31
Bangsar
TXN-87120
RM 44.00
Char Kuey Teow ×2, Teh Tarik ×2
Wrong table keyed
Cashier ID 012
Normal
Thu 19:22
Damansara
TXN-90102
RM 28.00
Prawn Pad Thai ×1
Allergy item returned
Cashier ID 019
Normal
APEX ANOMALY DETECTION
Two high-value voids from the same cashier (ID 004) at Mont Kiara with no reason logged — chain policy requires a reason for all voids above RM 50. This pattern has not appeared at any other outlet. Recommend the outlet manager review CCTV for the affected shifts and brief the team on void policy.