Active Members
68,840
82.7% of total members
↑ 3.2% vs last month
At-Risk Members
9,876
11.9% · 60–90 days inactive
↓ 1.4% · improving
Dormant Members
4,531
5.4% · 90+ days inactive
↑ 0.8% · needs attention
Member Revenue
RM 13.2M
This month (March 2026)
↑ 8.1% vs last month
Member Health Trend
Oct 2025 – Mar 2026
● Active
● At-Risk
● Dormant
Recent Campaign Performance
| Campaign | Sent | Opened | Redeemed | Revenue | Status |
|---|---|---|---|---|---|
| Raya Early Bird 2026 At-Risk · KV | 4,820 | 2,134 44% | 867 18% | RM 182,340 | Running |
| February VIP Night Platinum | 1,200 | 986 82% | 744 62% | RM 334,800 | ✅ Done |
| CNY Lucky Spin All Active | 68,840 | 41,300 60% | 18,200 26% | RM 1,240,000 | ✅ Done |
| Birthday Week (Feb) Feb Birthdays | 1,180 | 820 69% | 412 35% | RM 68,400 | ✅ Done |
| Reactivation Jan Dormant | 3,900 | 1,092 28% | 234 6% | RM 42,120 | ✅ Done |
Members by Store
Top 8 locations
Campaigns
Manage and track all member engagement campaigns
🟢 Running Campaigns
Raya Early Bird 2026
Offer
RM 30 voucher on ≥ RM 300
Open Rate44%
Redemption Rate18%
Sent
4,820
Opened
2,134
44%
Redeemed
867
18%
Revenue Uplift
RM 182,340
Birthday Week (March)
Offer
20% birthday discount + free delivery
Open Rate68%
Redemption Rate24%
Sent
1,240
Opened
840
68%
Redeemed
294
24%
Revenue Uplift
RM 61,740
🔵 Scheduled Campaigns
VIP Appreciation Night
Offer
Exclusive 15% store-wide + free gift
📊 AI Estimate: Based on past VIP campaigns — Expected redemption: 65% (780 members) · Est. Revenue: RM 498,600
Q2 Dormant Reactivation
Offer
"We miss you" — RM 50 voucher, valid 14 days
🤖 AI Estimate: Expected recoverable revenue: RM 220,000 based on segment lifetime spend profile
✅ Completed Campaigns (3)
▼A/B Tests
Optimise campaigns through controlled experiments
Raya Reactivation — Offer Comparison
Testing which offer drives better Raya reactivation · Started 25 Mar 2026 · 9 days running
Target: Dormant members — Klang Valley | 2,840 members total, split 50/50
Control A
RM 20 voucher (min spend RM 150)
1,420 members
Open Rate624 (44%)
Redemption Rate248 (17.5%)
Avg Order ValueRM 380
Revenue GeneratedRM 94,240
Variant B
🏆 Winning
Free delivery + 10% off
1,420 members
Open Rate768 (54%) ↑
Redemption Rate312 (22.0%) ↑
Avg Order ValueRM 520 ↑
Revenue GeneratedRM 162,240 ↑
🤖 AI Recommendation
Variant B is outperforming Control A across all metrics:
• 26% higher redemption rate (22% vs 17.5%)
• RM 140 higher average order value
• 72% more revenue per recipient
Recommendation: Roll out Variant B to all 6,036 remaining dormant members in this segment. Estimated additional revenue: RM 312,000.
Past Tests
| Test Name | Winner | Lift | Completed |
|---|---|---|---|
| Birthday: 20% off vs RM 30 voucher | 20% discount | +34% redemption | Jan 2026 |
| WhatsApp vs Push notification | +18% open rate | Feb 2026 | |
| Morning vs Evening send time | 10am Tuesday | +41% open rate | Mar 2026 |
Rewards Library
Performance-ranked rewards · Updated from 847 campaigns · Last 12 months
🎂 Birthday Discount (20%)
Best for: Birthday segment
Avg Open Rate
68%
Avg Redemption
34%
Revenue/Member
RM 180
Used In
24 campaigns
🔥 Most Engaging
🎰 Lucky Spin
Best for: All active members, seasonal events
Avg Open Rate
61%
Avg Redemption
26%
Revenue/Member
RM 240
Used In
8 campaigns
🚚 Free Delivery
Best for: Dormant reactivation, cart abandonment
Avg Open Rate
52%
Avg Redemption
28%
Revenue/Member
RM 145
Used In
31 campaigns
🎟 RM 50 Voucher (min RM 300)
Best for: High-value dormant, VIP upgrades
Avg Open Rate
44%
Avg Redemption
15%
Revenue/Member
RM 420
Used In
18 campaigns
⭐ Double Points Day
Best for: Active members, tier upgrades
Avg Open Rate
38%
Avg Redemption
19%
Revenue/Member
RM 220
Used In
12 campaigns
👑 Platinum Only
💎 Exclusive Member Sale
Best for: Platinum, Gold segments
Avg Open Rate
72%
Avg Redemption
48%
Revenue/Member
RM 640
Used In
6 campaigns
🤖 AI Reward Match Engine
Finds the highest-performing reward for any segment based on historical data
Best reward for At-Risk members: 🚚 Free Delivery (28% historical redemption for this segment) → followed by 🎟 RM 20 Voucher (22%) → 🎰 Lucky Spin (18%)
AI Optimisation Engine
Continuously learning from 847 campaigns · 83,247 members · Updated in real time
Live Insights
⚠️ Churn Alert — 340 Platinum Members
Showing early churn signals: login frequency down 60%, 47+ days since last purchase, zero app opens this month.
Predicted 30-day churn probability: 73%
Recommended action: Trigger 'VIP Exclusive Access' campaign immediately. Historical recovery rate for this pattern: 58%.
Predicted 30-day churn probability: 73%
Recommended action: Trigger 'VIP Exclusive Access' campaign immediately. Historical recovery rate for this pattern: 58%.
📈 Untapped Revenue — High-Value Dormant Segment
1,847 members with lifetime spend > RM 2,000 haven't purchased in 60–90 days.
Projected recoverable revenue: RM 5.2M
Best performing offer for this segment: Free Delivery + 10% off (from A/B test #14).
Projected recoverable revenue: RM 5.2M
Best performing offer for this segment: Free Delivery + 10% off (from A/B test #14).
🧠 Campaign Learning
Members who engaged with the CNY Lucky Spin are 3.4× more likely to respond to game-based campaigns. 18,200 members identified.
Raya Wheel campaign (scheduled Apr 5) is predicted to achieve 38% redemption for this cohort vs 18% baseline.
Raya Wheel campaign (scheduled Apr 5) is predicted to achieve 38% redemption for this cohort vs 18% baseline.
✅ Best Send Window Discovered
Campaigns sent Tuesday–Thursday, 10am–12pm achieve 41% higher open rates for Selangor members.
All 6 scheduled campaigns have been automatically optimised to this send window.
All 6 scheduled campaigns have been automatically optimised to this send window.
✅ Applied to all scheduled campaigns
Self-Optimisation Log
The AI learns from every campaign and updates its recommendations automatically
| Date | Learning | Applied To | Impact |
|---|---|---|---|
| 28 Mar 2026 | "Free delivery outperforms RM 20 voucher for dormant members" | A/B Test #18 · All future dormant campaigns | +26% redemption |
| 15 Mar 2026 | "WhatsApp open rate 2.1× higher than email for Silver tier" | 12 active campaigns | +18% open rate |
| 2 Mar 2026 | "Tuesday 10am send = highest engagement for KL/Selangor" | All scheduled campaigns | +41% opens |
| 18 Feb 2026 | "Platinum responds to exclusivity messaging, not discounts" | VIP Appreciation Night | +34% redemption |
| 5 Feb 2026 | "Game mechanics (spin, scratch) drive 3.4× repeat engagement" | CNY Lucky Spin learnings → Raya planning | Applied |
Revenue Forecast
Projected member revenue with current campaign pipeline
■ Without campaigns
■ With campaigns
+RM 18.7M projected uplift over 6 months from active campaign pipeline