Pillar 2 — Operations & Intelligence (APEX)
APEX
Operations
APEX Dashboard
Real-time outlet performance, revenue by hour, anomaly alerts, and cross-outlet benchmarking.
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APEX
Operations
Inventory & Wastage
Stock levels, shrinkage tracking, supplier performance, and predicted reorder suggestions.
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APEX
Operations
Menu & Recipes
Recipe costing, theoretical vs actual food cost per dish, and menu engineering matrix.
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APEX
Operations
Sales & POS
Transaction-level POS data, payment mix, dine-in vs delivery split, and daily P&L.
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Pillar 3 — Loyalty & CRM
A/B TESTING · CUSTOMER PROFILES · COMMS HISTORY
Loyalty
Loyalty Management
Admin Dashboard
Experiment lab with 6 live A/B tests, full member profiles with demographics and spend history, and WhatsApp communications log. Click any customer to open their full profile.
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RECEIPT SCAN · PROFILE QUESTIONS · JIGSAW GAME
Loyalty
Loyalty Management
Customer Experience
WhatsApp onboarding flow — customer sends a receipt photo, answers 3 profile questions (name, age, gender), earns points, and unlocks a jigsaw puzzle to win their first RM 50 voucher.
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